Independent domain valuations explained

Buying a premium name is easier when you can sanity-check the price. Every Rarenames listing shows an independent market valuation alongside our Buy-It-Now figure, drawn from a third-party automated appraisal service (HumbleWorth).

These valuations are generated from large datasets of historic domain sales and consider factors such as: - Length — shorter names generally command more - Extension — .com and .co.uk typically value higher than niche TLDs - Keywords — real dictionary words and commercial terms add value - Brandability — how easily the name reads and is remembered

We show the valuation for transparency, not as a promise of resale value. Domain pricing is ultimately what a buyer will pay. The valuation simply gives you an external reference point so you can see that our Buy-It-Now prices sit below the wider market.